Pamela West, CEO & Founder of Honestly Texas Rice (Brookshire, TX)

"When I began the journey of creating the Honestly Texas Rice brand, there were countless decisions to make—choosing a name, designing packaging, and defining our identity. Surprisingly, these turned out to be the easiest parts of the process. Why?

From the start, it was clear that the brand name had to embody two core values: honesty and authenticity. And so, Honestly Texas was born.

To be real, this journey hasn’t been without its skeptics. Many have asked, “Why take on a project like this?” My answer is unwavering: because I feel a deep responsibility to make a difference for Texas rice farmers. Farmers are the backbone of our great country, and my heart grows bigger every day for agriculture.

Launching our own brand of Texas rice has been no small task, and it’s brought challenges alongside opportunities. However, I am blessed with a dynamic team and the exceptional talents of the best Creative Art Director I could ask for.

I am profoundly grateful for the support and encouragement of many industry friends and my team.

We are looking ahead to big things in 2025 and beyond for Honestly Texas Rice. This is just the beginning of what I hope will be a lasting impact for Texas farmers, consumers, and the communities we serve.
                                             More to come!"